Verification Mark

ADHD Friendly™

The ADHD Friendly™ mark indicates that a product has been audited against the NICD Standard and has met defined thresholds across all five assessment domains.

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What it certifies

What ADHD Friendly™ means.

What it does not claim

What ADHD Friendly™ does not mean.

"It certifies neurological accessibility within defined parameters — nothing more, nothing less."

Assessment Framework

Five domains. All required.

Products must meet minimum thresholds in every domain. Partial compliance does not qualify for verification.

  • D1 — Sensory Predictability: Consistency across batches and over shelf life
  • D2 — Cognitive Friction: Mental effort to understand and complete the routine
  • D3 — Stimulation Band Fidelity: Declared vs. actual sensory profile
  • D4 — Task Completion: Routine design for real-world completion
  • D5 — Honesty Alignment: Measured by the Honesty Gap Score (HGS)

The Honesty Gap Score.

The HGS measures the alignment between what is claimed, what is implied, and what is actually experienced. Scale 0–10. Below 3 is acceptable.

Stated claims vs. actual product experience

Sensory and visual cues vs. blind user perception

Marketing language vs. functional reality

Label communication vs. neurodivergent interpretation

Process

The verification lifecycle.

01

Application

Brand submits complete documentation, product samples, and agrees to public registry listing.

02

Audit

Assessment across all five NICD domains. Neurodivergent user panel validation. HGS calculation.

03

Verification

Products meeting all thresholds receive the ADHD Friendly™ mark and are listed in the public registry.

04

Re-Audit

Verification is valid for one year (extendable to three) and requires re-audit annually.

Is your brand ready to apply?

For Brands View Verified Products