Skip to main content

Cosmetics were never designed for the neurodivergent mind.

Cosmetonoesis is the issuing authority of the Neuro-Inclusive Cosmetic Design (NICD) Standard and the ADHD Friendly™ certification for cosmetic and personal care products.

The neurological blind spot in personal care

Cosmetic and personal care products overwhelmingly assume neurotypical sensory processing and executive function. This unexamined assumption causes unexpected neurological friction—leading to discomfort, routine abandonment, and exclusion of neurodivergent individuals from consistent self-care.

Completion supersedes optimization

Cosmetic and personal care products overwhelmingly assume neurotypical sensory processing and executive function. This unexamined assumption causes unexpected neurological friction—leading to discomfort, routine abandonment, and exclusion of neurodivergent individuals from consistent self-care.

Neuro-Inclusive Cosmetic Design (NICD)

• Sensory predictability

• Cognitive friction reduction

• Honest communication

• System-level design