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Standards in Neuro-Inclusive Cosmetic Design

At Cosmetonoesis, we prioritize the establishment of rigorous standards that promote neuro-inclusivity in cosmetic products. Our goal is to transform industry practices and enhance the experience of neurodivergent individuals.

The importance of the NICD Standard

The neurological blind spot in personal care

Many cosmetic products are designed with the assumption of neurotypical sensory processing and executive function. This oversight leads to significant challenges for neurodivergent individuals, creating friction and often resulting in abandoned routines.

This is not a niche

Neurodivergence affects a large portion of the population, which means that product failure is frequently a result of neurological factors rather than chemical ones. Addressing these needs is essential for a truly inclusive cosmetic industry.

Completion supersedes optimization

Fostering consistent and tolerable routines in personal care is more beneficial than striving for flawless routines that are ultimately abandoned. Understanding this principle is crucial for effective product design.

Neuro-Inclusive Cosmetic Design (NICD)

The NICD focuses on key principles that make personal care products neuro-inclusive, including sensory predictability, cognitive friction reduction, honest communication, and system-level design.

View the NICD Standard

Learn more about the Neuro-Inclusive Cosmetic Design Standard and how it lays the foundation for enhancing the experience of neurodivergent individuals in the personal care sector.

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